01 · Instrumental
Product reveal: a pickup and one clear accent
Clipped guitar pickup → crisp full-band reveal accent → repeating two-bar keyboard hook → thinner groove for product details → short coordinated stop. Make that sequence an original instrumental funk-pop cue, 4/4 near 116 BPM. Syncopated bass and dry handclaps hold the light groove together. The opening should arrive quickly, without a long build or lead vocal. Leave just a small reverb tail after the stop so the reveal can be cut cleanly.
Why this works as a brief
- Why this works as a brief
- The music signals a picture change. A pickup, accent and compact motif organize sound around one reveal; music and image need to be considered together.
- What to change
- Locate the actual reveal first, then move the music. Reduce melody after the accent if the video also includes speech.
- What to listen for
- Move the accent slightly before and after the action. Does it direct attention to the product or away from it?
